01 / Media
Integrated Media Strategy
Full-funnel planning across digital, social, video, programmatic, influencer, commerce and offline media.
Independent growth & media consultancy
Make every marketing rupee work harder.
We bring media strategy, performance marketing and measurement together to help ambitious brands grow with clarity — not guesswork.
Strategy first. Evidence always. Growth that means something.
The Online Marketing / Growth system01 — 04
Less wasted spend.
More meaningful growth.
More meaningful growth.
Media efficiencyCompounding impact ↗
Our north star
Incremental
Experience across
MarsDomino'sPedigreeWhiskasSheba
01 / What we do
Senior thinking.Hands-on growth.
From the first impression to the final conversion, we connect the dots between what brands spend, what people do, and what the business earns.
02 / Performance
Performance Marketing
Google, Meta and programmatic activation built around acquisition quality, efficient budgets and commercial outcomes.
03 / Measurement
Measurement & Attribution
Tracking audits, clean measurement frameworks and incrementality testing that make budget decisions more reliable.
04 / Analytics
Analytics & Insights
Dashboards, funnel analysis and actionable reporting that turn scattered platform data into a clearer growth picture.
05 / Customer
CRM & Customer Growth
First-party data, lifecycle thinking, sampling and commerce-led journeys that turn discovery into lasting relationships.
06 / Advisory
Growth Advisory
Independent audits, channel strategy and senior marketing support for teams ready to scale with discipline.
Our point of view
Good marketing gets attention.Great marketing proves impact.
Platform dashboards tell a story. Business outcomes tell you whether it is the right one. We connect media execution with measurement, customer economics and real-world growth — so your next decision is better than your last.
01 / Clarity over complexity
Make the numbers understandable and the next move obvious.
02 / Outcomes over optics
Optimise for meaningful customer and business results.
03 / Test, learn, scale
Build confidence through structured experiments.
02 / Selected experience
Growth work, groundedin real challenges.
Examples drawn from our founders' professional experience. These are not presented as client engagements of theonlinemarketing.in.
Consumer / QSRPerformance
Domino's India
Large-scale digital media operations across paid search, social, app, CRM and programmatic, with focus on acquisition, funnel efficiency and geo-incrementality.
+17%YoY digital order growth*
+25%Mobile app conversion lift*
₹7Cr+Monthly media managed*
Pet nutrition / FMCGFull funnel
Mars Petcare
Integrated media and first-party acquisition initiatives across Pedigree, Whiskas and Sheba, connecting audience strategy, sampling and commerce partnerships.
655KSamples distributed*
−40%Cost per sample*
+22%Reach benchmark overdelivery*
Commerce / E-commerceLead quality
Commerce growth systems
Experience across marketplace campaigns, high-intent lead acquisition, performance analysis and operational improvements across commerce environments.
50%+Reported hot-lead cost reduction*
4,000+Validated leads in pilot*
B2B / SaaSGo-to-market
Brane Enterprises
Marketing operating models, funnel tracking, onboarding analytics and cross-functional coordination for technology and product-led initiatives.
Full-funnelTracking approach*
Cross-teamGTM collaboration*
*Selected figures are drawn from the founders' supplied professional materials and reflect specific past roles or projects; outcomes vary by scope and context.
03 / About us
Two perspectives.One growth mindset.
A blend of performance-led growth, integrated media, measurement and practical execution.
Anvesh Seeli
Performance Marketing & Growth
Anvesh brings a performance and unit-economics lens to customer acquisition — spanning paid media, tracking, attribution, CRM, social commerce and incrementality. His experience includes Domino's Pizza India, Mars Pet Nutrition and Brane Enterprises.
View Anvesh's profile
Satya Chesetti
Integrated Media & Strategy
Satya is an integrated media professional with experience across US/Canada, APAC and EMEA. His work spans full-funnel media strategy, planning, buying, optimisation, analytics and agency leadership, including media for Pedigree, Whiskas and Sheba at Mars Petcare.
Experience includes Mars Petcare, Merkle and VDX.tv / Exponential.
View Satya's profile04 / Articles
Field notes fromreal budgets.
Long-form lessons from our founders' past performance work — plus selected analysis from Anvesh's public playbooks.
Performance / QSR
What ₹7Cr a month in media taught us about incrementality
At Domino's-scale budgets, platform ROAS stops being a decision tool. Geo-holdouts and disciplined test design became the only way to know what media actually caused.
Full funnel / FMCG
Sampling is a funnel, not a giveaway: cutting cost per sample by 40%
How 655K samples across Pedigree, Whiskas and Sheba were turned into a measured first-party acquisition engine — not just a distribution exercise.
Commerce / Lead gen
We cut hot-lead costs by 50% by redefining "qualified"
Most lead-gen systems optimise for volume because that is what is measurable. Rebuilding the definition of a hot lead changed everything downstream.
More writing from Anvesh's public playbooks
View all articles on anveshseeli.com
Geo-incrementality testing: how to prove paid media liftanveshseeli.com ›
Sampling-led acquisition for D2C, FMCG and pet nutrition brandsanveshseeli.com ›
Why GA4, Google Ads and Meta rarely match — and what to do about itanveshseeli.com ›
How boAt made "cheap" feel premium: a pricing playbookanveshseeli.com ›
05 / How we work
A clear path fromdiagnosis to growth.
No mystery process or vanity metrics. Just a structured way to find the constraint, prioritise the work and measure what changes.
Step 01
Understand
Align on business goals, customer economics, audience and the real definition of success.
Step 02
Diagnose
Review channel structure, funnel friction, measurement quality and budget allocation.
Step 03
Design & test
Build a focused plan, define hypotheses and run practical tests with clear success criteria.
Step 04
Scale what works
Turn learnings into operating rhythms, transparent reporting and better investment decisions.
A few quick answers
Before we get started.
What kind of businesses do you work with?
We are best suited to consumer brands, D2C and e-commerce businesses, QSR, pet care, and growth-stage companies that want clearer performance and stronger measurement.
Can you work with our existing agency or in-house team?
Yes. We can provide an independent strategic layer, audit, measurement support or collaborative execution alongside your current teams.
Do you only focus on paid media?
No. Paid media is one part of the system. We also look at audience strategy, analytics, attribution, CRM, commerce journeys and the business outcome being optimised.
How do we begin?
Start with a conversation about your growth goals and current bottlenecks. We can then recommend a suitable scope, from a focused audit to ongoing advisory.
Let's make the next move count
Ready to grow with more clarity?
Tell us where you want to go, what's getting in the way, and what you need marketing to deliver.